Shopify and Amazon are great platforms to sell products with good exposure and to make a wholesome profit. To sell products on these platforms, you need to pay a stipulated amount as a monthly subscription. The purpose of these websites might be the same, but their processing methods are different. Selecting the best platform to sell products depends on your business criteria.
What Is Shopify?
You can build your own online store or an eCommerce website with Shopify. It provides you with specific tools to create an online store that suits your business needs. Shopify allows you to have more control over your business aspects, like customer details and service modifications, to satisfy your buyers. A monthly subscription fee is needed to set up an online store through Shopify. However, you need to promote your brand and attract customer traffic to your online store, and this needs excellent promotional skills.
What Is Amazon?
You can sell your products through Amazon, along with other competitive sellers. In an online marketplace like Amazon, there are chances for many customers to look at your product, based on the search results related to your product. This increases the sales of your product. You can promote your products by using special features provided by Amazon, by paying a stipulated subscription fee. But, you do not have control over the sale techniques and customer information on Amazon.
Pros Of Shopify
Customer List – On Shopify, you get to manage your own customer list. You can bring in innovative ideas and plans to target repetitive customers.
Customization – In Shopify, you can customize your eCommerce website to your heart’s content. You can enhance your business ideas and bring changes to promote better sales. Shopify allows you to have a personal style for your business.
Payments – Receiving payments on Shopify becomes easier as the Shopify Payments app is powered by Stripe, PayPal, Authorize.net, Fat merchant, and multiple other getaways. They have their own timings for payouts, which can take about two to four days. However, compared to marketplaces, the payouts are substantially faster. If you are concerned about cash flow and you need payouts on a more frequent basis, Shopify is the right option.
Reduced Risk – The risk of shutting your website or removing your product off the website is controlled by you. You can add and remove products based on your sales.
Customer Service and Help – Shopify provides a wide range of support through different channels like:
- 24/7 phone support
- Support through social media
- 24/7 chat support
- Email support
- Video guidance to set up websites with advanced specialist help.
Cons Of Shopify
Visibility – While building an online store or eCommerce website on Shopify, you need to have a big list of potential customers right out of the gate. You need to advertise your products well to draw customer attention and motivate them to visit your page on Shopify.
Shipping and Delivery – When you sell products through Shopify, the entire storage, shipping, and delivery process should be arranged and governed by you. It requires more investment and time.
Pros Of Amazon
Visibility – In Amazon, you can showcase products easily, and there is more visibility for your product, in spite of poor advertisement. Here, visibility plays an important role in better selling experience.
Easy to Sell – If you are listing your product on Amazon, the selling process becomes easier. Amazon does all the work for you like storage, packing, shipping, and delivery.
Cons Of Amazon
Customer List – Many sellers complain that Amazon restricts its visibility to customer details. These restrictions stop them from sending promotional messages for future sales.
Customization – You cannot customize your products sold on Amazon. Although you can change pictures and descriptions of your products, they all look the same when compared to competitor’s products.
Payments – All payments for the products sold go to Amazon, and they pay you later. You get your payments racked up after two weeks of sale.
Risk – Amazon can take your product off the site if you violate their terms and conditions.
Help and Services – In the case of Amazon, the support range is very narrow. Phone support only allows you to place a request for a callback, and an Amazon executive will contact you later. Online support involves the submission of forms on related issues, and you will receive a call or an email to discuss more on the issue later.
Which Is The Best Choice To Make?
It all depends on your business requirements. Both of them have their own set of pros and cons, which needs to be analyzed by you before making the right choice.